The
power of marketing is incredible. It moves billions upon
billions of dollars every single day by driving mental
models such as mere association, absorbed in ways we don’t even
fully comprehend.
"Their" goal is to make you buy things you don't need
but you still purchase. Here is a list of 25 things you don't need
but you still have them:
1. Aftershave
I
shave once or twice a week. And when I do, I rarely splash on
aftershave. The reason you are told you need it is to close your
pores, but they’ll do that on their own with a splash of cold
water. Aftershave has one purpose, and that’s to make you smell
nice. If that’s what you want, buy it for that. But you don’t
actually need it.
2. Body Scrub
Those
fancy scrubs filled with crushed peach pits or other granules are not
required at all. A simple washcloth or loofah will do the job just as
well.
3. Leave-In Conditioners
They
promise silky-soft hair, but in actuality they can coat the hair in
fragrances and other ingredients that can build up over time, making
your hair look and feel worse. And you’ll buy more leave-in
conditioner to combat it!
4. Cellulite Creams
It’s
snake oil. It’s silly. It’s nonsense. Nothing you can buy in a
bottle or tub will get rid of cellulite for you, so don’t go out
and buy it. Seriously.
5. Toner
In
the old days, soaps used to leave a nasty film on your face. They
don’t any more. So toners are a waste of time and money.
6. ChapStick
Any
lip balm really. Did you know that lip balms contain alcohol? Guess
what alcohol does to skin? Dries it. You’ll be reapplying your lip
balm all day to combat the effects of your lip balm. Lips, 99% of the
time, are self moisturizing. So leave them alone.
7. Shower Gel
Crammed
with petroleum by-products and chemicals, shower gel may smell nice
but it isn’t necessary. Keep it simple. Use a bar of decent soap
and a washcloth. And if you're out of soap, water and a good scrub
with your washcloth will do the job.
8. A Gym Membership
You
don't need a gym membership to get in shape. Most people don’t get
anywhere near the use out of them that they should. If you’re hell
bent on getting fit, save yourself a lot of money and jog, take the
stairs, do pushups and sit ups, and find other ways to stay in shape
without the need for an expensive monthly fee.
9. "Diet" Meals
Those
low calorie meals are quick and easy, but they are nutritionally
lacking what you really need. The process involved in making them —
freezing, defrosting, and so on — kills flavor and nutrients. Eat a
healthy balanced diet and eat smaller portions.
10. Exercise Gadgets
Ab
toners, butt lifters, and all those other fitness inventions prey on
your wish to get fit quickly and easily. There’s no such solution.
They are gimmicks, they never do what you think they will, and you
will sell them for a quarter of the price in a yard sale, or let them
rot in the basement.
11. Fancy Athletic Clothing
You’ll
see people spending a fortune on wicking materials, silver-infused
fabrics, breathable name brand clothing, and all sorts of other
designer gear. All you need is a pair of sneakers that give good
support, a cotton T-shirt, and a pair of socks and shorts. That’s
it.
12. Miracle Pills
Don’t
be fooled by fat burners and "silver bullet" remedies. With
a balanced diet and exercise, and a lot of hard work, and you’ll
get the results you need. Pills just shrink your bank balance.
13. Crib Bumpers and Bed Sets
They’re
pretty, cost a lot of money, and will never get used. They’re
also unsafe and shouldn’t be in the crib. Don't bother.
14. Wipe Warmers
You
can warm wipes in the palm of your hand for a few seconds if you
want, but honestly, babies really don’t need them.
15. A High Chair
These
things are bulky and end up in the basement or garage. Buy a strap-in
booster seat to use with your regular chairs. And when you don’t
need it, you can store it in the corner and still have full use of
the dining set.
16. Baby Monitors
Unless
you live in a Bill Gates style mansion or have a hearing issue,
there’s really no need to buy a baby monitor.
JP, a friend of mine, parent of three. He can tell you that whenever his youngest cries, his wife and JP both hear it. Sure, they bought a monitor, like "good parents" do. But they don’t use it any more. The interference was more annoying than anything else, and they have never, ever slept through their infant's crying.
As these things can set you back several hundred dollars, you should really save your money.
JP, a friend of mine, parent of three. He can tell you that whenever his youngest cries, his wife and JP both hear it. Sure, they bought a monitor, like "good parents" do. But they don’t use it any more. The interference was more annoying than anything else, and they have never, ever slept through their infant's crying.
As these things can set you back several hundred dollars, you should really save your money.
17. Walkers
Think
about this — we have been walking for centuries, and we didn’t
need walkers to assist us. Babies will pull up on furniture, your
leg, anything they can find, and will figure out walking on their
own. You can help, using your hands to guide them. Walkers are fun,
but not necessary.
18. Changing Pad
At
about $30, they’re not that expensive, but you don’t need one. A
lot of moms I know create them using folded towels or blankets.
19. Washing Machine Cleaners
First,
they sell you the latest, greatest way to wash your clothes. Then you
find out the new washer needs regular cleaning, too, with expensive
packaged cleaners. Don’t bother with them. Just add two cups of
white vinegar into the drum and run a regular cycle.
20. Silver Jewelry Polish
Want
to brighten those valuables? Mix a little toothpaste with baking
soda, scrub with a toothbrush, then rinse with warm water and buff
with a dry cloth.
21. Cord Organizers
As
our lives get more cluttered with gadgets, they also become filled
with cords and wires. Don’t buy fancy cord organizers. A simple
toilet paper tube will do the job. If you cover it in black tape, it
won't look like a toilet paper tube, either.
22. Paint Remover for Hands and Skin
You’ll
see a lot of products offering great solutions to the painted hands
problem. But it’s not such a problem at all. A dab of olive oil
will remove the stains just as well.
23. Hard Water Stain Remover
Products
like CLR will do that job, but for a price. You can do it with
products you already have at home. Combine a teaspoon of vinegar with
two tablespoons of salt, and mix into a paste. Then, scrub it in, and
watch those hard water stains disappear.
24. Drain Uncloggers
When
you buy these, you really do pour good money down the drain.Baking
soda is your friend here — just pour a 1/2 cup down and watch
it go to work. If it needs a little help, a wire coat hanger can
help.
25. Dryer Sheets
A
little dab of fabric softener on a hand towel will actually do the
same job. The towel is reusable, and fabric softener is way cheaper
than dryer sheets.


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